Blue Nun wines has drafted in Be Communications to handle the relaunch of their wines in the UK.

The agency will promote the German wine brand’s relaunched range of classic wines to consumers after extensive development of wine and packaging including consumer research.

The campaign will target mass market, predominantly female consumers aged 35-55 years and aim to position the brand as contemporary, unpretentious, quality wines.

[lnk|http://www.becomms.com/|_blank|Be Communications]
[lnk|http://www.bluenunwines.com/#|_blank|Blue Nun]