Bell Pottinger appointed by Missguided

Bell Pottinger has been appointed by women's retailer Missguided as its lead agency for all corporate communications. 

The agency will be responsible for building the reputation of Missguided within the business and trade press. This will be done by pursuing a profile-raising campaign for Missguided’s founder and MD Nitin Passi, supported by on-going corporate communications and issues support. 

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