Bell Pottinger Private has been appointed by i2i Events Group to raise the global profile of Spring Fair International 2013, a European retail trade event.

Running from 3-7 February 2013, Spring Fair will bring together exhibitors from over 137 countries, displaying in excess of 300,000 new products.

The Bell Pottinger team, comprising members of Pelham Bell Pottinger and Bell Pottinger Business & Brand, has already begun work to launch Spring Fair’s new headline attractions, which include international pavilions, Cook Live! and Gift Box. Dedicated e-commerce and trends theatres will also make their first appearance in 2013, providing expert advice for the coming year. Looking ahead, the team will collaborate with select exhibitors to showcase new product innovations, and work alongside i2i’s trade PR team to expand Spring Fair’s reach both in print and online.

Ian McGarrigle, director at Bell Pottinger commented: "Spring Fair is a fantastic platform to engage the retail community, spanning independent British retailers to international buyers. We are excited about complementing Spring Fair International’s existing trade PR efforts and amplifying the exhibition’s voice on a global stage."