Global communications and PR agency Aspectus PR has been appointed by change management consultancy Bestoutcome.

Aspectus has been engaged to develop a new strategic messaging framework for the consultancy, as well as manage an integrated communications campaign incorporating PR, social media, specialist SEO and web services management.

The messaging and PR programme has been designed to raise awareness of Bestoutcome’s consultancy services, as well its specialist PM3 programme management software. Targeting c-level executives and senior management, the campaign will focus on promoting Bestoutcome’s record with blue chip clients and thought leadership in the areas of risk management and risk mitigation – particularly in its key markets of finance, manufacturing, retail, and the public sector.