Big Communications and balloon dog have announced their merger to create one full service agency.

The 160-​​strong company named bigdog will be based in London, Leicester, Norwich and Birmingham. Current balloon dog CEO James Clifton will head up the new agency with Big CEO Dylan Bogg taking the role of chief creative officer across all four locations. Alongside James Clifton and Dylan Bogg, Greig McCallum, former strategic managing partner at balloon dog will become chief strategic officer.

The new agency will focus on crafting ideas for companies and brands through insight, without channel prejudice, delivered at every touch-​​point – advertising, design, digital, branding, direct marketing, social media, planning & strategy and PR.

balloon dog currently employs 80 staff and works with a diverse group of clients including Pret A Manger, Mazda and Barclays Group. Big Communications has an equally varied line-​​up of clients spanning Quorn, Jewson and Jaguar Land Rover Special Vehicle Operations.