Media Bulletin

Birmingham Mail relaunches

By Staff

6th October 2015

Category:

The Birmingham Mail has relaunched with more focus on entertainment in a bid to target “aspirational, confident and younger” readers.

The paper now offers a daily two page guide to the city featuring 48-hour entertainment listings for the city.

This has been coupled with the launch of the ‘Wow Brum’ pull-out guide in each Thursday edition.

The relaunched paper will also feature a “more modern layout” and redesigned masthead.

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