Birmingham Mail relaunches
The Birmingham Mail has relaunched with more focus on entertainment in a bid to target “aspirational, confident and younger” readers.
The paper now offers a daily two page guide to the city featuring 48-hour entertainment listings for the city.
This has been coupled with the launch of the ‘Wow Brum’ pull-out guide in each Thursday edition.
The relaunched paper will also feature a “more modern layout” and redesigned masthead.