Birmingham Museums Trust appoints McCann PR for living exhibits attraction
Birmingham Museum & Art Gallery is working with McCann PR to launch an exciting new permanent exhibition in October, by recruiting living exhibits.
‘Birmingham: its people, its history’ will give visitors the opportunity to discover the broad history of Birmingham and people with extraordinary stories or links to the history of the city have been encouraged to apply to become The Birmingham Exhibitionists – temporary human artefacts. The exhibition will also host hundreds of other artefacts from Medieval metalwork and 18th century decorative arts through to Victorian costume and objects from the two world wars.
The Birmingham Exhibitionists will be positioned on a podium at Birmingham Museum and Art Gallery for a dedicated time slot, between 12-18 October 2012. They will become the key attraction, giving visitors to the museum the opportunity to ask them about their experiences of the city.
Commenting on the inspiration of the campaign, Ann Sumner, director of Birmingham Museums says: “We have put a lot of the exhibition together in collaboration with the local community and that’s why we wanted to find Birmingham Exhibitionists. The selected people all have compelling stories to tell about their lives or links with Birmingham, and will be sharing their experiences with our visitors.”
More than 1000+ objects will be on display, in addition to two spectacular original art commissions; a topographical painting of Birmingham by local artist, James O’Hanlon and a stunning light installation by international artist, Keiko Mukaide. Entry to the exhibition is free.
The PR campaign forms part of a wider communications campaign for the exhibition which will include strategic marketing activities such as high profile outdoor media, press advertising and print distribution. The campaign targets primarily local Birmingham audiences alongside day trippers to the city from the region and further afield.