The Lincoln-based agency, which has extensive experience in the HE (higher education) sector, won the account after a competitive tender.
Bishop Grosseteste University College Lincoln awards degrees in education, creative arts and humanities and is currently celebrating its 150th anniversary.
The university college has appointed Shooting Star PR to work alongside advertising agency SMRS to raise the profile of the institution among prospective students.
Hâf Merrifield, Deputy Principal at Bishop Grosseteste University College Lincoln, commented: “We were extremely impressed with the ideas Shooting Star PR put forward in response to the brief.
“Our core beliefs are based on social justice, equality and diversity and we want to communicate these values to our prospective students.”