Bite bolsters consumer offering with account hire

Bite has appointed Kezia Anim-Addo as senior account director.

Formerly JCPR’s head of talent, Anim-Addo will work both internally and for clients across several areas, providing consultancy on strategic consumer communications across Bite’s current and future consumer client portfolio. Sitting on the consumer practice leadership team, she will also be responsible for integrating initiatives. 

Anim-Addo has over nine years of experience, leading campaigns in the FMCG, consumer technology, sport and NGO sectors, both at an international and local level, with previous clients including Xbox, Heineken, Speedo, O2 and Oxfam.

Kath Pooley, MD Europe at Bite, commented, “We’re delighted to welcome Kezia to our talented consumer team. Kezia will play a key role in our transformation into a marketing services agency following our recent merger with Bourne".


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