Bite has appointed Waggener Edstrom’s former head of digital, Jon Silk, to its board of directors.
Silk will provide consultancy on strategic digital communications across Europe. He will be working with the agency’s heads of content, creative and client services to develop further truly integrated digital marketing and creative campaigns for clients.
Silk’s appointment forms part of Bite’s drive to further build its expertise in developing and implementing full service digital marketing and communications for clients, from site design and build to online marketing and social media engagement strategies.
“Jon’s role will be to be at the forefront of Bite’s client-focused strategy and he’s going to play a key part in unifying our approach across Europe by working with our specialists to deliver bigger, better, and bolder campaigns,” said Kath Pooley, MD Europe at Bite. “Our commitment to hiring people who constantly challenge clients and who bring an external, credible and unique perspective has really paid off this year. Beyond Jon’s sheer experience, knowledge and consultancy skills, I also know he will be a great team leader and a large personality in the Bite London office.”
Silk said: "Bite is in the middle of a transition that will set a new standard for integrated brand communications, and I can't wait to join such an ambitious and innovative team. The expertise the agency already has in place across all sectors and disciplines is impressive, and I look forward to working with everyone to play my part in the company's next phase of success."
Silk’s appointment follows a significant ramping up of Bite’s content team, made up of ex-journalists, which recently included the appointment of Mike Harvey, formerly technology correspondent and features editor at The Times, and Justin Pearse, editor of New Media Age.
“Clients today demand content and digital expertise to be at the heart of their marketing strategies and Bite has responded by embedding these capabilities into our DNA,” said Pooley.