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Blippar appoints Manifest

Blippar, an augmented reality app, has appointed Manifest London as its PR and social media agency.

Manifest London will help raise Blippar's profile amongst consumer audiences, and educate them about the potential of augmented reality experiences. Manifest’s brief covers all external communications and social media content and strategy.

Alongside delivering the creative concepts, Manifest will be responsible for unlocking the media potential of Blippar brand campaigns, such as those developed for Heinz, New Look and WKD, as well as helping to conceive and organise media partnerships, such as the recent interactive ShortList magazine cover.