Boom!, a UK media PR specialist, has been appointed by IPCN, the China based TV rights, production and branded content company, to raise corporate awareness in a global B2B brief.

Boom! aim to raise IPCN's profile, gaining the company wider recognition around the world as leaders in TV format adaptation, sales, production and branded entertainment, providing a gateway for Western TV and consumer brands to the burgeoning Chinese market.

IPCN has brokered more than 35 deals bringing more than 5,000 hours of international TV to the Chinese broadcast market. These include the adaptation of some of the world’s most successful formats such as ‘The Voice of China’, ‘Super Nanny’, ‘Secret Millionaire’ and ‘China’s Got Talent’.