Global e-money network Ukash has hired consumer brand and entertainment specialists Boom! with a brief to raise the brand’s profile with consumer and B2B audiences.

Boom! will initially target video gaming audiences as Ukash seeks to grow its market share within the sector. It is already an accepted form of payment within hundreds of popular online games including Habbo Hotel, Farmville and massive multiplayer online games (MMO’s) such as Dark Orbit.

Launched in 2005, Ukash is an alternative payment method that enables consumers to shop, pay and play online safely, using cash.