Media Bulletin

Boom! appointed by Ukash for consumer PR push

By Staff

26th April 2012

Category: PR

Global e-money network Ukash has hired consumer brand and entertainment specialists Boom! with a brief to raise the brand’s profile with consumer and B2B audiences.

Boom! will initially target video gaming audiences as Ukash seeks to grow its market share within the sector. It is already an accepted form of payment within hundreds of popular online games including Habbo Hotel, Farmville and massive multiplayer online games (MMO’s) such as Dark Orbit.

Launched in 2005, Ukash is an alternative payment method that enables consumers to shop, pay and play online safely, using cash.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

27th March 2017 PR

Onway chooses Seven Publicity

23rd March 2017 PR

Nudge PR chosen by Metcalfe’s skinny® Popcorn

23rd March 2017 PR

Spark Communications chosen by Couchbase

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more