Media Bulletin

Boom! brews up PR for Wells & Young’s

By Licia Houghton

6th June 2011

Category: PR

Boom! has been appointed by the UK independent brewery, Wells & Young’s with a brief to raise awareness of the Spanish premium beer brand, Estrella Damm.

The agency has been charged with building Estrella Damm’s tradition links with pioneering gastronomy, positioning the brand alongside innovative Spanish food.

The campaign will focus on the sponsorship of ‘Taste of London’, the capital’s four-day festival of fine food, drink and entertainment in Regent’s Park. Tapas chef Omar Ollibhoy of new restaurant Tapas Revolution will host a series of ‘Estrella Damm Beer & Tapas Masterclasses’ at the event, showcasing the beer’s role as a perfect accompaniment to contemporary Spanish food.

“We’re delighted to have been appointed to promote Estrella Damm. It’s a premium brand with such an evocative personality – we’re looking forward to encouraging sophisticated UK consumers to experience the taste of ‘The Beer of Barcelona’.” said Justin Crosby, Boom!’s founder.

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