BOTTLE appointed by Shoe Zone

Footwear retailer Shoe Zone has appointed BOTTLE to handle its PR brief.

Shoe Zone currently trades from over 550 stores throughout the UK and Republic of Ireland. The retailer sells approximately 30 million pairs of footwear per annum with an average of 57 pairs per minute.

BOTTLE will handle media relations to build brand awareness for Shoe Zone and build on its nationwide reputation as the UK’s leading footwear retailer. BOTTLE will also undertake social media outreach for the brand, identifying online target audiences through facebook, Twitter and blogger outreach.

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