BOTTLE is moving from the matrix model of management to a team-based structure, with new dedicated and separate consumer and B2B teams.
The consumer team will be led by new recruit Kate Gibson, who previously worked at Clarion Communications and The Red Consultancy, developing brand building campaigns for high-profile clients such as McDonald’s, Persil and Britvic.
The B2B team will be led by Johanna Cassells, who has worked at BOTTLE for the last two years as a board director, leading a number of corporate and B2B accounts.
Carole Scott has been promoted from director to client services director. Carole’s role will entail overall management of the consumer and B2B teams, as well as creating and driving new services throughout the agency. Claire Jones has been promoted to associate director within the B2B team, from senior PR consultant.