Oxford-based agency BOTTLE is to offer a full SEO service to its clients.

The SEO services will include content optimisation, link-building, PPC, keyword research and web analytics. They will be offered to all existing and new clients via an agreement with web consultants, Mark Stockley and Louisa Stockley, who will work as part of the BOTTLE team and also train existing staff members on the more technical aspects of SEO.

Paul Sutton, head of social communications, comments: "Launching a formal SEO offering is a natural extension for BOTTLE as it enables us to completely integrate search with all of our client campaigns through intelligent keyword utilisation and link-building in social networks. With social and digital media continuing to become an ever-more important element of PR, we feel it’s the direction in which every agency has to move.”