TrulySocial, a social app developer, has appointed BOTTLE to manage the launch of two apps.

Flirt Planet Play and Flirt Planet Meet offer a practise ground to perfect flirting skills "without the embarrassment of real life rehearsals".

BOTTLE proposes a high-impact, multi-channel PR strategy, and activity includes the creation of viral video content, a Twitter campaign, news generation, and a heavyweight news room, including an app review programme. In addition, BOTTLE will act as the lead creative agency, working with US PR agency Wonacott to ensure the launch is integrated across the globe.

BOTTLE will be reporting to TrulySocial founder and creative director, Sebastian Coman. The BOTTLE team will be led by the agency's consumer director, Kate Gibson.