Home counties PR & social media agency, Neo PR, is expanding its operations following a year which saw 42% growth and client wins that included PrisymID, Janrain, MD2MD, Maxymiser and Really Simple Systems, amongst others.
Ashley Carr, founder and MD at Neo PR comments: “Companies are fed up with chasing their agency to deliver on their promises and with having to drive campaign execution, including re-writing poorly composed copy and coming up with new campaign ideas. Here at Neo PR we take an altogether different view in actively driving the client relationship with our ‘Fanatical Engagement Methodology’ and it has led to companies re-evaluating their existing agency relationships and engaging with Neo PR.”
In its ‘Fanatical Engagement Methodology’, Neo PR approaches each campaign unlike any other PR. The engagement is honest, genuine, trust-based and driven hard. With campaigns propelled by proactive, original and bold commitment, Neo PR has a genuine interest in its clients’ businesses and their success.
Neo PR has expanded its offices to include a Content Generation facility; hot desking and additional motivational resources for its staff. Operating in the UK and Europe for national and international technology and ICT clients, Neo PR is reshaping the way traditional client/agency relationships work; day-to-day Director-level engagement with clients is augmented by a team where innovation and ‘out-of-the-box’ thinking is welcomed and pro-active engagement is a pre-requisite.
Carr continues “Managing one’s client is of paramount importance in getting the most out of the relationship. Clients have day jobs to do and the very reason they hired an agency was to augment their own efforts by outsourcing to an expert who has more time and resource. The last thing the client should be doing is having to chase the agency, or re-write copy, or drive the campaign – that responsibility lies squarely with the agency. By delivering Director-level agency engagement at all times, Neo PR has effectively turned the client/agency relationship on its head.”