Bownty, a daily deal aggregator, has appointed travel and lifestyle agency Rooster PR to raise its profile in the UK.

Rooster has been briefed to raise awareness of the brand, and will work to position Bownty as the solution to consumers’ daily deal fatigue, caused by inboxes full of irrelevant deals. Rooster will also position Bownty as a source of expert knowledge on the ecommerce and edeals industry.

The Danish startup sources the best of over 2,500 deals from over 100 deal sites every day, including Groupon, Living Social, KGB Deals and Wowcher, and sends subscribers one daily email that matches their preferences.