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Brandnation appointed by Prince

Brandnation has been appointed by tennis brand Prince to manage the UK and European launch of its TeXtreme product collection. 

The brief includes managing Prince’s UK and European press office covering trade, specialists and consumer media for both men’s and women’s markets. As well as focusing on the TeXtreme product range the brief also includes management of a high-profile ambassador program, which includes a number of players ranked within the world’s top 100.