Brandnation has extended its fashion PR portfolio with the addition of online fashion retailer, Chi Chi London.

The account will be headed up by associate director, Jessie Wales. Brandnation’s communications brief includes increasing brand awareness and coverage across all UK media channels including trade, consumer, online and bloggers. Brandnation will also manage a celebrity seeding campaign.

Chi Chi London specialises in day to night occasion wear for a wide range of occasions: weddings (guest and bridesmaid); proms; days at the races; graduations; parties and evening wear. 

Brandnation can be found tweeting @brandnationcomm and Chi Chi London @chichiclothing.