Brazil has been appointed by Assetz Capital, a UK peer-to-peer (P2P) platform.

The agency has been briefed to develop and implement a trade and consumer PR strategy incorporating all relevant social media channels, and help the company reach its target of lending £100m by the end of 2014.

Assetz Capital sets itself apart from its competitors by ensuring that all loans are backed by tangible security, while having a formidable board with many years worth of experience in the lending profession. Brazil will utilise this USP to aid messaging and further gain traction with the core audience.

Brazil, which has offices in the USA, Brazil and Qatar, has worked in the alternative funding and crowdfunding sector for more than four years, and has developed campaigns for Funding Circle, MarketInvoice, CrowdMission and Crossflow Payments in the UK, as well as ieCrowd in the USA.