The British Journal of Photography (BJP) has today launched a radically redesigned new edition, custom made for the iPhone.

Rather than shrinking existing print or iPad pages onto the iPhone screen, the magazine’s staff recreated the magazine in a format designed specifically for the smaller screen.

Each page of the BJP: iPhone Edition has been engineered from scratch to be easy to read on the handheld device. The 100-page monthly edition has been split into smaller, weekly editions that can be easily downloaded on the move.

“Most iPhone magazines simply aren’t very readable,” said art editor Mick Moore. “Uploading print pages into an app is easy for publishers, but the result is a page that you have to keep pinching and zooming to read. 

“Last year we released an iPad App, with each page custom-made for the tablet, so we wanted to do the same for the iPhone: make a magazine that really works on the small screen.”

The first edition, which is free to download, includes an in-depth interview with photographer Roger Ballen, plus examples of his photography and video work. The app also includes live news, updated regularly, from BJP’s website – bjp-online.com.

BJP: iPhone Edition is available today. Issues are free for a limited time, and reader feedback on the new edition is being sought. Weekly publication will commence this Autumn, with issues priced at £0.69, with discounts for subscribers.

The new iPhone Edition, like the British Journal of Photography for iPad, was created with Mag+, a mobile publishing platform that allows magazine designers to create bespoke digital editions using Adobe InDesign.