British Rowing has enlisted Promote PR to help raise the profile of its Explore Rowing initiative and the accompanying Summer Series, with a focus on placing coverage in national and consumer media.

Explore Rowing is the flagship programme from British Rowing, offering everyone from ex-rowers to total beginners the opportunity to take up rowing on a fun, flexible basis.

With existing clients including Gatorade, Decathlon, David Lloyd Leisure, SkillsActive Group, Volleyball England and The Fitness Industry Association, Promote has over 17 years experience of delivering communications for the active leisure, sport and fitness industries.

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[img|jpg|Explore Rowing]