British Rowing picks Promote PR for indoor rowing campaign
British Rowing has chosen Promote PR to help raise the profile of British Rowing’s ‘Go Row Indoor’ strategy.
The launch of the National Governing Body’s ‘Go Row Indoor’ initiative includes new indoor rowing class models for gym and studio, the appointment of Master Trainers, instructor training programmes, the development of online leagues, charity campaigns, software partnerships, national and regional events, along with a trade and consumer awareness campaign.