Brown-Forman appoints Eulogy for Chambord brief
Eulogy has been re-appointed by Brown-Forman to handle the PR for premium brand Chambord.
Eulogy had previously worked with Chambord from 2009 to 2012. They have been tasked with leading an experiential campaign this summer together with targeted press office spikes to bring the brand to life with the attitude portrayed in its adverts.
The PR campaign activity will align with Chambord’s wider integrated creative marketing strategy, as the brand looks to immerse its target 25-34 year-old female consumer in the Chambord ‘Because No Reason’ world.
Brown-Forman has also briefed the agency to launch new dual-flavoured vodka brand LBD and support a summer party campaign for Finlandia vodka.