Media Bulletin

BSkyB rebranding following European expansion

By Staff

14th November 2014

Category:

BSkyB is to rebrand as Sky following the multimedia broadcaster's acquisition of Sky Italia and the purchase of a controlling stake in Sky Deutschland.

The company's European expansion means that it will drop the 'British' and 'Broadcasting' from its name, which has been in existence since the merger of Sky Television and British Satellite Broadcasting in 1990.

Sky will now serve customers in Italy, Germany, Austria, the UK and Ireland, with a combined programme spend of £4.6 billion.

Links for media database subscribers

Not a media database subscriber?
Sky

Related news

29th March 2017 Consumer

Amanda Cochrane returns to Grand Designs

29th March 2017 National and Regional Press

Time to face the facts - The Independent launching 'In Fact' in April

29th March 2017 Finance and Tech

Financial News invests in Tabby Kinder

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more