Media Bulletin

BSkyB rebranding following European expansion

By Staff

14th November 2014

Category:

BSkyB is to rebrand as Sky following the multimedia broadcaster's acquisition of Sky Italia and the purchase of a controlling stake in Sky Deutschland.

The company's European expansion means that it will drop the 'British' and 'Broadcasting' from its name, which has been in existence since the merger of Sky Television and British Satellite Broadcasting in 1990.

Sky will now serve customers in Italy, Germany, Austria, the UK and Ireland, with a combined programme spend of £4.6 billion.

Links for media database subscribers

Not a media database subscriber?
Sky

Related news

24th February 2017 PR

Mash PR retained by NRAS

24th February 2017 Consumer

Elizabeth Bennett gets into Psychologies

24th February 2017 PR

House PR joins forces with W for London Art Week

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more