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BuddyBet appoints EML Wildfire

EML Wildfire has been appointed by BuddyBet, a peer-to-peer betting platform.

BuddyBet aims to disrupt the status quo in the gaming industry by introducing a user-friendly way of monetising online and mobile games. EML Wildfire will primarily promote the B2B benefits of BuddyBet to the gaming and digital media, and will also raise the profile of the brand to consumers.