Media Bulletin

Bullivant’s Birmingham launch forces closure of Living magazine

By Staff

13th April 2010

Category:

Former Trinity Mirror weeklies boss Tony Lennox and media entrepreneur Chris Bullivant are expected to launch a new independent title, Birmingham Press, next week.

Consequently, Trinity Mirror have confirmed that it has closed Living, its monthly glossy magazine for the West Midlands, in order to redeploy resources upon defending its established circulation area in Birmingham.

Trinity Mirror already publishes the Birmingham Mail, the Birmingham Post and the Coventry Telegraph. It is thought its existing free newspaper, Mail Extra, will be revamped or possibly another title launched.

The Birmingham Press will follow a part-free, part paid-for model, with a 5,000 core sale and 20,000 free deliveries to suburbs such as Harborne and Moseley. It is to be edited by Tony Lennox.

The Press is intended to be an upmarket, traditional weekly paper, and aims to be a ‘broadly-based’ title after Trinity Mirror’s Birmingham Post moved towards a niche business readership, leaving a gap in the market.

Birmingham Press will be added to the FeaturesExec Media Database soon.

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