Liam Creedon has been appointed the new editor of Butterfly, taking over from Lester Cowling who had been the magazine's editor for the past six years.

Creedon, who is ex-Press Association, will also be head of publicity for Butterfly Conservation and will be handling press and media coverage for the Big Butterfly Count 2012, which Butterfly Conservation organises in partnership with Marks and Spencer. The Count will be launched mid-July at London Zoo by Butterfly Conservation president Sir David Attenborough.

His plan for the magazine includes introducing more high profile items – including butterfly gardening tips from Kate Bradbury and a regular column by wildlife broadcaster Nick Baker – while retaining the magazine’s reputation for the most informed coverage of butterflies, moths and their environment.

The magazine is free to Butterfly Conservation’s 18,000+ members and their families.