Rainmaker Global Business Development, the strategic marketing, business development and event production company behind the concept of Canada Day in London and Canada Day in New York, has hired Katch as its PR, marketing and creative agency to assist with the 8th annual Canada Day in London. 

The Canada Day in London celebration takes place in Trafalgar Square on 1 July 2013 to mark Canada’s 146th birthday.

The agency will initially help develop the Canada Day London brand and positioning, raising awareness of the event. Katch will develop press communications in the UK, as well as a social media campaign, advertising, a viral campaign and oversee all aspects of media relations. The agency will act as a creative communicator between brands and members of the press, establishing a relationship that builds brand awareness both in print and online.

For more information, please contact Amy Marks at amy@katchthis.com or +44 (0)207 060 6163.