Media Bulletin

Cancer Research UK keeps dry with Threepipe

By Staff

30th August 2013

Category: PR

Cancer Research UK has appointed Threepipe to help with its fundraising campaign Dryathlon®. 

Threepipe will report into Kim Ireland, PR manager, Cancer Research UK and will work alongside the charity’s in house PR and social media team.

Dryathlon® challenges social drinkers to give up alcohol for the month of January and raises money through sponsorship or pledging money saved by not drinking. The campaign was launched as a pilot in January 2013 and 35,000 ‘Dryathletes’ took part raising over £4million.

David Robson, head of planning, Threepipe said: “Our campaign platform will be centred around humour and challenges, which resonates well with the target audience and will inject some fun into what can be a depressing time of the year.”

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

16th January 2017 PR

Shooting Star offer a helping hand

12th January 2017 PR

Drupal specialist Ixis hires Context for Media Relations and Content Marketing Programme

12th January 2017 PR

The Curve Group chooses Limelight to raise awareness among HR Directors

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more