Cancer Research UK keeps dry with Threepipe
Threepipe will report into Kim Ireland, PR manager, Cancer Research UK and will work alongside the charity’s in house PR and social media team.
Dryathlon® challenges social drinkers to give up alcohol for the month of January and raises money through sponsorship or pledging money saved by not drinking. The campaign was launched as a pilot in January 2013 and 35,000 ‘Dryathletes’ took part raising over £4million.
David Robson, head of planning, Threepipe said: “Our campaign platform will be centred around humour and challenges, which resonates well with the target audience and will inject some fun into what can be a depressing time of the year.”