Above: Fox & Rose co-founders Amanda Lorenzani and Alexandra Miro

Fox & Rose, a online  lingerie designer, has appointed Capella PR for a pre-Christmas campaign aimed at boosting sales over the festive period.

According to the company, it offers lingerie that appeals to the two sides of a woman: the seductive, mischievous, bold Fox and the elegant, understated Rose.  

Capella’s campaign is designed to make a big splash across national consumer, fashion and lifestyle media, with integrated social media elements. It runs from October to December and will be led by senior account director, Nia Evans.

Evans said: “Fox & Rose is about as sexy as brands get. We can’t wait to tell their story to the UK media in a really exciting way.”