Media Bulletin

Capella wrestles in inflatable sumo suits

By Staff

16th April 2013

Category: PR

Capella has won the brief to promote The Sumo Run event taking place on 28 July in London’s Battersea Park.

Capella’s brief is to generate buzz in advance of the event to drive sign ups and promote the success of the event on the day. The agency will be targeting social, regional and national media as well as local sports clubs.

The Sumo Run is an annual 5km charity fun run in which participants wear inflatable sumo suits. It is organised by Link Community Development, a charity that works with governments and communities to improve the quality of education for children in sub-Saharan Africa and the UK. 

The event previously set a Guinness World Record for the largest gathering of people running in sumo suits.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

21st February 2017 PR

firstlight adds Associate Director to its corporate team

21st February 2017 PR

Queensberry chooses DS.Emotion to reposition three schemes

20th February 2017 PR

W wins Major League Baseball

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more