Media Bulletin

Capella wrestles in inflatable sumo suits

By Staff

16th April 2013

Category: PR

Capella has won the brief to promote The Sumo Run event taking place on 28 July in London’s Battersea Park.

Capella’s brief is to generate buzz in advance of the event to drive sign ups and promote the success of the event on the day. The agency will be targeting social, regional and national media as well as local sports clubs.

The Sumo Run is an annual 5km charity fun run in which participants wear inflatable sumo suits. It is organised by Link Community Development, a charity that works with governments and communities to improve the quality of education for children in sub-Saharan Africa and the UK. 

The event previously set a Guinness World Record for the largest gathering of people running in sumo suits.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

8th December 2016 PR

Former BBC journalist joins Rule 5

7th December 2016 PR

Eulogy chosen by Exterion Media

7th December 2016 PR

Mercieca chosen by Licensed Trade Charity

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more