Cardlytics hires Headland

Cardlytics, the advertising, technology and global Card-Linked Marketing company, has appointed Headland to handle its corporate communications in the UK.

After operating here for just over a year, the company has already secured partnerships with Lloyds Banking Group and Santander. Cardlytics technology allows these banks to link-up with popular UK retailers to offer customers cashback rewards on their online and card purchases, tailored to their purchasing behaviour.

Suzanne Morris, partner at Headland, said: “We will be working with the Cardlytics team to reach marketing and retail professionals, as well as build brand awareness more widely.”

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