Four Communications has been appointed by a consortium of carnival arts organisations led by the UK Centre for Carnival Arts (UKCCA).

Four Communications is charged with raising the long-term profile of Carnival Arts and UK Carnival among a broad consumer audience and important stakeholders in the cultural industries as well as developing a case for sponsorship. Also supporting the fundraising strategy is Cause4, an organisation that supports charities, social enterprises and philanthropists in development and fundraising,

The consortium of partners consists of The New Carnival Company, St Paul's Afrikan Caribbean Carnival, and Carnival Arts and Masquerade Foundation (CAMF) alongside the UKCCA and covers London, the South East, South West and East of England.