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Catalyst PR launches lifestyle division

Hair and beauty PR agency Catalyst has launched a lifestyle division.

Catalyst opens the venture with two lifestyle clients: Organic Zoo, a British fashion brand designed for babies, and Think Drink, a drink designed to help stimulate brain creativity with natural caffeine and vitamins.

Managing director of Catalyst Johnny Paterson said: “We are thrilled to see a new division of Catalyst opening, we have been in the beauty and hair industry for over 17 years so it’s a great start to the new year seeing Catalyst grow”.