Cats Protection has appointed Smoking Gun PR to support a calendar of awareness and fundraising initiatives. 

The agency’s pet division will lead a number of the feline welfare charity’s comms projects including the launch of its Kitten Neutering Database (KiND), celebrity outreach programme, Cat Guardian scheme and new rehoming centre openings. 

Smoking Gun will focus on driving media coverage across consumer, third sector and specialist pet channels, as well as supporting with digital insight and content creation.