CBL Drinks look to Rumpus PR to cause a splash
CBL manufactures and distributes a range of soft drink brands including Rola Cola, Skinny Water, 1870 mixers and Fruit Squeeze.
Rumpus has been commissioned with implementing a trade PR campaign to raise awareness of CBL’s corporate profile and brands. In order to do this, the agency will drive an initial 12 month strategy and support the company’s 2014 expansion plans. It will also target trade publications throughout the retail and leisure sectors in order to communicate key messages for each brand.