The Fresh Herb Company, also known as VHB, has appointed specialist food PR consultancy Ceres to run its first standalone PR campaign.

The Fresh Herb Company is a producer of fresh herbs for the UK retail market. The consumer campaign, named ‘5 Ways’, is running to promote sales of fresh living herbs in pots in the UK.

The campaign is a combination of traditional and social media, a consumer press office; a twitter feed @freshherbco, a microsite (www.freshlivingherbs.co.uk) launched in early June, a workshop for key food writers and journalists, and an online competition. It has support from well-known chefs and food writers, including Atul Kochhar, Toby Tobin and Rosemary Shrager.