Media Bulletin

Changes at olive magazine

By Staff

27th May 2014

Category: Consumer

olive magazine has unveiled several changes in its first Summer issue including a redesign, a change in publishing frequency, and the launch of a fully interactive app.

The app has been created through Immediate’s in-house App Publishing System (APS) and features interactive content. It is being trialed at 99p in the Apple App Store.

The print magazine is moving to 13 issues per year with a new Summer issue, followed by the July issue available at the end of June.

The editorial pillars of the magazine – recipes, restaurant reviews and food holidays – have been reordered to reflect the more interactive nature of the title. The sections ‘COOK weekend’ and ‘COOK everyday’ will cover recipes and ‘Eat, Explore, Enjoy’ will help with planning restaurant visits and weekend trips. There will also be more focus on trend-spotting, with the Summer issue including a mini-mag of Summer entertaining trends.

The interactive edition offers 100 recipe cards, five videos, and interactive galleries.

Editor Christine Hayes said: “The time is right for a makeover and we are really proud of the brighter, more contemporary new look. The interactive issue brings olive content to life in stunning new ways, and we’re confident our readers will love cooking from the stylish new recipe cards.”

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