Lantmännen Unibake, the frozen bakery products supplier to retail, wholesale and foodservice, has appointed Cirkle on a retained multi-channel programme for the UK, Australia and South Africa following a competitive pitch.

Cirkle’s cross-continent campaign is designed specifically to support the company’s dynamic commercial growth strategy. The account will focus on proactive trade news generation in the UK, Australia and South Africa, driving share of voice within each marketplace, as well as helping implement social and digital media strategy across the three countries.

Lantmännen Unibake is the largest manufacturer of frozen bakery products in Northern Europe with 24 bakeries operating in 18 countries, employing 3,800 people worldwide.

Kate Raison, marketing director at Lantmännen Unibake comments: “We were looking for a strategic partner known for its B2B excellence coupled with an insights-driven, proactive approach. Cirkle was the agency that fitted the bill.”

Annemarie Penderis, Cirkle director of business PR says: “We are delighted to have won the Lantmännen Unibake brief. We believe our campaign, which puts the company’s key stakeholders at the heart of all communications is one which has relevance and traction across continents.”