Clarion Events has appointed Lucy Heather PR as the agency for one of its flagship event portfolios – The Baby Show – after a competitive pitch.

The Baby Show is "the UK's market-leading pregnancy and parenting event brand," offering a family day out at three events throughout the year (ExCel London, Birmingham NEC and London Olympia). It gives visitors the opportunity to test, try and buy from the biggest collection of baby and maternity products available in one place, as well as the chance to get advice direct from product specialists. The event also offers visitors an opportunity to hear from baby and childcare experts.

Lucy's focus will be to work alongside The Baby Show team to develop and deliver a new marketing strategy for 2013, implement an improved event experience for visitors, media and exhibitors, and manage the return of the show to London's Olympia in 2013.

Nicole Muller, portfolio director at Clarion Events, said: “We're delighted to have Lucy working with us. Her experience in live events, her role as a mum, and her strong celebrity and entertainment connections make her a perfect fit for the role.”

Heather said: “I am looking forward to working with The Baby Show at an exciting time of development for them. As a mum of two young children, I recognise the enormous value of having access to thousands of products and brands as well as crucial information and support in one venue.”