Clarity PR appointed by Premier Inn

Clarity PR has been appointed by hotel chain Premier Inn to handle the launch of its tech-focused hotel brand hub by Premier Inn.

The campaign is being led by senior account director Bradley Tubb and senior account manager Sarah Hay ahead of the launch in November.

Guests wishing to stay at the flagship hotel in Covent Garden can use the app to check availability and book a room, as well as control various settings in their room, such as changing the channel on the smart TV, or adjusting the room temperature and lights.  

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