Cloudbooking.com, an online meeting room booking portal, has appointed technology PR agency EML Wildfire.

EML Wildfire will promote the UK consumer launch of the website to help drive traffic to the site and increase registrations. The website offers opportunities to both those looking to book a meeting room and those with space to hire. EML Wildfire will also be working alongside the Cloudbooking.com web team to ensure the site is fully search engine optimised. An ongoing content generation campaign will be central to this and will also help boost visitor engagement. 

Debby Penton, director at EML Wildfire, added: "There is no 'go to' leader in online meeting room bookings right now. Of course search engine visibility is critical, but we want to help Cloudbooking.com stand out in the marketplace in terms of brand personality and their high quality service proposition."