Cloudreach, the fast-growing cloud computing consultancy appointed Berkeley PR (BPR) to educate its target audience of the technology and business press about cloud computing.

The agency was brought in on a retained basis to promote the British-owned company in the UK, and has already achieved high exposure and exceeded targets with its storytelling approach to PR.

Pontus Noren, director and co-founder at Cloudreach, comments: “For too long, confusion has shrouded the cloud computing arena and business leaders are continuing to be concerned about perceived risks. With a lack of clarity about the benefits and little informed information, we have engaged with BPR to position ourselves as industry experts and a knowledgeable resource.”

“We endeavour to work with our clients to understand the business problem that they solve. Once we have decided on the focus of our PR efforts, we aim to tell a story and apply the ancient art of storytelling to the business communications process,” explains Paul Stallard, director at Berkeley PR. “This is what makes us different from a conventional PR agency, and drives the compelling stories we tell about exciting companies such as Cloudreach.”

BPR won the account following a competitive tender process, where it demonstrated its history of experience and successes in the B2B technology space. The brief is to consistently deliver thought leadership content within the cloud computing sphere and maintain a steady stream of news pieces as the company continues to grow at an exponential rate. With a proactive and results driven approach, BPR has already demonstrated its strong understanding of the key press in this sector.