Conectys, a company offering multilingual and multicultural outsourcing services, has appointed CCgroup as its global PR agency of record.

CCgroup will work with Conectys to finesse its messaging and positioning and create compelling content that will sustain a series of ongoing PR campaigns to a variety of target vertical markets. Emphases will include thought leadership, customer references, media outreach, SEO and social media programmes that will enable Conectys to demonstrate the strength of its current capabilities and establish footholds in new markets.

Conectys focuses on delivering specialised contact centre support, infrastructure services and key business processes.