Technology PR firm Context has hired Daniel Hackney to handle online marketing both for the consultancy and clients.

Hackney joins the Cheshire-based agency from software resourcing firm Totalamber and brings both technology expertise and marketing know-how. He will be bringing digital content marketing and search engine analytics capabilities to Context.

Context managing director Frank Smith commented: “Dan will help us to provide a more complete online PR and content marketing offering to our clients with an enhanced ability to provide the sort of analytics information that helps organisations see where their campaigns are delivering value.”