CorporateEdge is to become part of the Hotwire group.
Already part of the Enero Group, the agency will now operate under the Hotwire umbrella. It is hoped the addition of CorporateEdge’s branding strategy and creative teams will further bolster Hotwire’s approach in delivering stand-out campaigns outside of ‘traditional’ PR.
CorporateEdge has been based in Hotwire’s London office for the last year, providing both teams with the opportunity to learn from each other and work closer together, specifically on clients such as Hotels.com and Currency Cloud. With digital services and branding set as a key focus for Hotwire, teamwork between the two agencies is now set to increase.
Brendon Craigie, CEO of Hotwire, said: “The integration of CorporateEdge into Hotwire will allow us to offer an even wider portfolio of services to our clients. Their expertise in branding and digital platforms are a great fit with our ambition to offer game-changing communications campaigns.”